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WooCommerce

Open-source ecommerce plugin that turns WordPress sites into online stores.

Ecommerce Open source

Visit official website woocommerce.com

Overview

WooCommerce is an open-source ecommerce plugin for WordPress, maintained by Automattic. It adds product catalogues, carts, checkout, taxes and order management to an existing WordPress site.

Because it runs on the merchant's own hosting, it suits businesses that want full control over their store and content. Functionality is extended through official and third-party extensions, including payment gateways, subscriptions and shipping integrations.

Key features

  • WordPress integrationStore and content live in the same WordPress site and admin.
  • Product managementPhysical, digital and variable products with inventory tracking.
  • Payment gatewaysWooPayments plus integrations with Stripe, PayPal and other providers.
  • Extensions marketplaceAdd subscriptions, bookings, memberships and more.
  • REST APIProgrammatic access to products, orders and customers.

Best for

  • Businesses already running a WordPress site
  • Merchants who want full ownership of code, data and hosting
  • Content-heavy stores combining publishing and commerce

Pricing

Open source. The plugin is free; costs come from hosting, paid extensions, themes and payment processing fees.

PlanWhat you get
Core pluginFree and open source.
ExtensionsPaid add-ons, typically billed annually per site.

Prices and plan limits change often. Check the official website for current pricing. Last reviewed Oct 3, 2026.

Pros & cons

Pros

  • No platform subscription fee for the core plugin
  • Full control and portability of store data
  • Very large ecosystem of themes, plugins and developers

Cons

  • Merchant is responsible for hosting, updates, security and performance
  • Costs of premium extensions can add up
  • Plugin conflicts can complicate maintenance

WooCommerce alternatives

  1. Shopify

    Hosted commerce platform for online stores, point of sale and multichannel selling.

    Ecommerce Free trial Visit

  2. Stripe

    Payments infrastructure and APIs for online businesses and platforms.

    Ecommerce Usage-based Visit

  3. Gumroad

    Simple storefronts for creators selling digital products and memberships.

    Ecommerce Usage-based Visit

Try WooCommerce

The plugin is free; costs come from hosting, paid extensions, themes and payment processing fees.

Visit official website